Did you know that there are almost 29 million small businesses in the United States? So what does this mean for you as a business owner? You’re fighting against a lot of competition.
The good news, however, is that there are lots of things you can do to stand out from the crowd.
One of the best things to do is improve your content marketing to improve your on-site SEO. But how do you do this if you’ve never done it before?
We’ve created this guide full of the all the content marketing tips you need. Read on below.
First, Understand the Content Marketing Funnel
When it comes to content marketing tips that matter, it’s crucial to understand the marketing and sales funnel. This is a term that describes taking someone from not knowing about your company to becoming a loyal customer.
It’s important to know what inspires people to move through the funnel. And lots of times this comes through education in the form of content.
While it’s easy to think about content as being important at the top of the funnel (the beginning of the process), it can really have a big impact throughout the whole process if you do it correctly.
Here are the main parts of the funnel that can be affected by content marketing. First is outreach. This is when you’re attracting people to come to your site.
The second is conversion. This is writing content about your products and services that convince people about the benefits of what you have to offer.
The closing comes after that. This is where you can write about the necessity of your product in their life and propose an offer to them.
Once they’ve bought from you, you can then focus on retention. Continually creating engaging content that proves the benefits of your products will keep people happy and create loyal customers.
Make a Plan
As with any marketing effort, it’s important to next make a plan for your specific business. This comes through creating an editorial calendar.
Basically, this is a document that helps you plan on when and where you will post content. Think about the content you could write about specific holidays.
Are there big days in your industry or specific tradeshows you’re attending? You could also create content focused on these events.
Don’t forget, however, to leave some open spots throughout the year for other pieces of content. You never know what things will happen that you’ll want to write about.
Keep Things Readable
When it comes to content marketing, your goal is to be engaging and accessible. It’s not your goal to craft the perfect literary analysis essay or write groundbreaking poetry.
Save those types of writing for their appropriate places.
Here, you want to make your content easy to understand and simple to grasp. Keep your sentences and paragraphs short. It’s also okay to use colloquial terms and to joke around if that matches your brand.
Also include images, videos, and GIFs. These will keep people engaged with your content because people process them 60,000 times faster than text alone.
One of the Biggest Content Marketing Tips: Test Things Out
Depending on your industry, it’s easy to make assumptions about what types of content will and won’t work for your audience. But don’t just assume.
Instead, test things out. Create different length blog posts to see which ones perform best.
If you have the resources in-house, consider making some videos about your products or services. These can be super engaging.
Once you’ve tested these things out, look at the data to see which performed the best for you and go from there.
Make Your Content Tweetable
A huge part of content marketing is making your content shareable. When people share your stuff on social media, that is free advertising.
And one of the best ways to do this is by making your content tweetable. In your articles, include interesting or shocking statistics about your industry.
Next, to each one, include a “click to tweet” link. This makes it super easy for people to quickly share your content with their followers.
For more marketing tips and tricks, check out our blog.
Repurpose, Repurpose, Repurpose
Now that you have all this content, you may be thinking, “How am I going to consistently produce new engaging content all the time?”
The good news is, you don’t have to start from scratch each time. You can repurpose things.
Take your blog posts and think of all the was you can re-use them. You could make them into eBooks, whitepapers, or infographics that are downloadable.
You could also take your content and create a webinar that sells your products or services. This is a great way to improve sales, and you already have a lot of the content ready.
Also, utilize guest blogging. This is where someone else writes a blog post for you in exchange for a link to their website in the post. This is a great way to build relationships with influencers in your industry while receiving high-quality content absolutely free.
There are tons of options out there when it comes to re-purposing. The biggest thing is to remember that you don’t have to re-invent the wheel every single time it’s time to make something. You have a wealth of resources to use.
There you have it, the content marketing tips you need for your website. In no time, your on-site SEO will be totally transformed.
The hardest step is often just getting started. So decide today to make a plan to begin. You’ll be so glad you did.
If you have questions or would like professional help with these services, contact us. We’re here to help.
If you are interested in finding out how something as simple as listing yourself in local directories can help, we offer some valuable information most small business owners overlook. Can you say “easy wins?”